Prima

Prima is a company dedicated to bringing ancestral nutrition back to modern snacking with its line of protein bars made from organic, whole food ingredients like pasture-raised, grass-fed beef tallow, organic raw honey, and New Zealand grass-fed whey protein. Rejecting inflammatory seed oils, refined sugars, and artificial additives, Prima’s bars are formulated to deliver nutrient-dense, bioavailable foods inspired by what our ancestors ate. Their mission is to offer clean, satisfying, and convenient snacks that support health, movement, and community by reconnecting people with real, natural foods.