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Hero Bread: Delicious Bread. Real Benefits.

Hero Bread is an innovative bakery brand on a mission to reinvent staple baked goods by making them better for you—prioritizing nutrition, taste, and convenience without compromise. Founded to solve the challenge of enjoying bread and pastries while maintaining a healthier diet, Hero Bread crafts a variety of low-carb, zero-sugar, high-fiber breads, rolls, tortillas, croissants, biscuits, and even pasta. Each product aims to offer the classic flavor and texture of traditional baked goods while featuring between 0–2g net carbs per serving, no sugar, ample dietary fiber, and more protein, making them appealing to people on low-carb, keto, or diabetic-friendly diets and anyone seeking to reduce their intake of sugar and processed carbs.

Core ingredients—including resistant wheat starch and olive oil—are thoughtfully selected to boost prebiotic fiber and heart health while supporting satiety and gut function. Hero Bread’s commitment to clean labeling means no artificial preservatives, and a focus on simple, purposeful ingredients. Since its launch, the brand has rapidly expanded through direct-to-consumer channels and over 4,000 retail locations across the U.S., including Whole Foods and specialty grocers.

Driven by strong consumer demand and frequent product innovation, Hero Bread’s vision is to empower more people to enjoy the foods they love—“remaking” bread as a foundation for happier, healthier lifestyles.

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