Jovial Foods: Foods Made With Ancient Einkorn Wheat

Jovial Foods is a family-owned company founded by Carla and Rodolfo, who were inspired by their daughter’s gluten sensitivity to seek out healthier, more traditional grains and food preparation methods. Their search led them to einkorn, the most ancient and pure form of wheat, which has remained unchanged for over 12,000 years and is naturally higher in protein, carotenoids, B vitamins, and essential minerals compared to modern wheat. Unlike modern wheat, einkorn has a weak gluten structure that makes it easier to digest and less likely to trigger gluten sensitivity symptoms, allowing families like theirs to enjoy bread and baked goods without discomfort.

Jovial Foods has since become the world’s largest grower of organic einkorn, working directly with farmers to ensure sustainable, regenerative practices and the highest quality yields. Their product range includes einkorn flours, pastas, and baked goods, as well as Italian-grown beans, tomatoes, and olive oil, all produced with a commitment to tradition, transparency, and clean, organic ingredients. The company prioritizes environmental responsibility, using BPA-free glass jars, compostable packaging, and solar-powered facilities to reduce their ecological footprint. Jovial’s mission is rooted in family, tradition, and the belief that food should be both nourishing and delicious, making wholesome, allergen-friendly foods accessible to all.