True Primal: Delicious Food Made With All the Good Stuff

True Primal (parent company of Ona Cookies brand) is a pioneering food company dedicated to reversing the burden of modern disease by providing premium, convenient real food that aligns with ancestral dietary principles. Founded in 2013, True Primal emerged from the need for nutrient-dense, ready-to-eat meals that meet strict paleo standards—free from gluten, grains, dairy, refined sugars, seed oils, and artificial additives. The company’s flagship products include shelf-stable soups and chilis made with grass-fed beef, pasture-raised chicken, and organic vegetables, all crafted to deliver home-cooked flavor and maximum nutrition without compromise.

In 2022, True Primal expanded its mission by acquiring Ona Cookies, a brand renowned for its grain-free, paleo-friendly cookies sweetened with honey or maple syrup and spiced with rare Ceylon cinnamon. Ona Cookies are made exclusively with pure, whole-food ingredients like nuts, coconut, and natural sweeteners, ensuring a clean label and a delicious, soft-baked texture. Both True Primal and Ona products are designed to be allergen-friendly, convenient, and supportive of animal welfare and regenerative agriculture.

True Primal’s unwavering commitment to ingredient integrity, transparency, and holistic wellness has positioned the brand as a leader in the seed oil-free and paleo convenience food space, empowering consumers to make healthier choices without sacrificing taste or convenience.