Prima: The First Ancestral 100% Grass-Fed Protein Bar

Prima Prima is a pioneering nutrition company dedicated to redefining protein bars through an ancestral, whole-food approach. Founded on the belief that real, nutrient-dense ingredients are the key to optimal health, Prima crafts protein bars using 100% grass-fed beef tallow, collagen, and whey protein, all sourced from pasture-raised cattle. Their bars are entirely free from seed oils, artificial sweeteners, and other processed additives, setting a new standard for clean, functional snacking.

Each Prima bar delivers 16g of animal-based protein and is sweetened exclusively with organic raw honey, providing natural antioxidants and prebiotics. The ingredient list also features organic cacao, coconut, and sea salt, ensuring both flavor and nutritional value. Prima’s commitment to transparency is evident in their sourcing practices and their refusal to use industrial seed oils, instead opting for beef tallow—a fat revered for its mitochondrial and metabolic benefits. Designed for those seeking a convenient, satiating snack without compromising on ingredient integrity, Prima bars are gluten-free, shelf-stable, and suitable for a wide range of dietary needs, including pregnancy and nursing. The company’s mission is to make ancestral nutrition accessible, proving that healthy, satisfying snacks can be both delicious and rooted in time-tested wisdom.