Hu: No Weird Ingredients. Ever.

Hu is a premium chocolate and snack brand dedicated to creating indulgent treats with a strict “No Weird Ingredients. Ever.” philosophy. Founded in 2012 by siblings Jordan and Jessica Karp, along with Jason Karp, Hu originated as a paleo-inspired fast-casual restaurant in New York City, born from a desire to unite simple, wholesome ingredients with unbeatable taste. Their commitment to purity led them to develop organic, Fairtrade dark chocolate made from just three core ingredients: cacao, unrefined coconut sugar, and cocoa butter. Completely free from palm oil, refined sugar, emulsifiers, soy lecithin, sugar alcohols, and other commonly processed additives, every Hu product reflects meticulous ingredient vetting and a dedication to health and flavor.

Since its inception, Hu’s chocolate line has gained a passionate following, earning over 10,000 five-star reviews and expanding to more than 34,000 retail locations across the US, Canada, and the UK. The brand offers a variety of chocolate experiences, including decadent Dark Chocolate, Salty Dark Chocolate, and creamy Nut-Butter-Filled bars, each crafted to deliver both deliciousness and ingredient transparency. Hu’s mission remains fixed on helping people “Get Back to Human” by providing snacks that are as clean as they are satisfying.