Justin’s: Simple and Delicious

Justin’s is a Boulder, Colorado-based company that has become a leading name in nut butters and natural snacks, known for its commitment to quality and sustainability. Founded by Justin Gold, the company began as a personal quest to create better-tasting, innovative nut butters using high-quality ingredients to fuel his vegetarian, active lifestyle. After refining recipes in his home kitchen and receiving encouraging feedback from friends and local farmers’ market shoppers, Justin’s rapidly expanded beyond local roots. What sets Justin’s apart is its transparent sourcing and focus on mindfully-sourced, premium ingredients, yielding a portfolio of naturally delicious nut butters—such as almond and peanut butter varieties—alongside organic confections like peanut butter cups.

The brand upholds sustainable practices, including environmentally friendly packaging and partnerships with organizations tackling pollinator conservation and hunger relief. Community engagement and environmental stewardship are integral, as is a dedication to taste, integrity, and transparency in product development. Through these values, Justin’s has grown nationally, connecting with consumers who want snacks that are both nutritious and responsibly crafted, all while maintaining the spirit of innovation and care that shaped its beginnings.