Lily’s: Make Life Sweeter.

Lily’s is a pioneering chocolate and sweets company founded by Cynthia Tice, who began her better-for-you food journey in 1978 with a mission to help people eat healthier. In 2010, determined to eliminate sugar from her diet without sacrificing her love for chocolate, Cynthia partnered with Chuck Genuardi to launch Lily’s, introducing delicious treats with no added sugar.

Lily’s chocolates and snacks are crafted using premium, non-GMO, and certified gluten-free ingredients, and the brand places a strong emphasis on ethical sourcing by using Fair Trade certified unsweetened chocolate and cocoa. Rather than refined or processed sugars, Lily’s products are sweetened naturally, often using soluble corn fiber (previously called dextrin) to achieve sweetness and a satisfying texture. The product range includes classic chocolate bars, peanut butter cups, and baking chocolates, making it easy for consumers to enjoy sweets regardless of dietary lifestyle or health goals.

For more than a decade, the brand has become synonymous with indulgent flavor, health-conscious ingredients, and a passionate community of fans.