UNREAL: Mind-Blowing Taste. No Artificial Anything.

Unreal is a mission-driven snack company founded by brothers Nicky and Kristopher Bronner, together with their father, Michael Bronner, to create better-for-you alternatives to conventional candy. Since its inception in 2011, Unreal has prioritized real, simple ingredients, offering chocolate snacks with far less sugar and absolutely no artificial flavors, colors, or preservatives. Their range includes dark and milk chocolate nut-butter cups, coconut bars, chocolate-coated gems, and newly launched chocolate-covered pretzels and almonds, all designed to capture the indulgence of childhood favorites without compromise. Ingredients are non-GMO, and many offerings are vegan-certified, gluten-free, and fair trade, with natural colorants like turmeric and beets instead of artificial dyes.

After briefly closing for a business reset, Unreal relaunched with a commitment to methodical, thoughtful product development, now available in over 33,000 stores across North America including Target, Whole Foods, and Costco. The company also embraces social responsibility, with a strong culture of giving back and a climate-friendly ingredient philosophy, all while making snacks that are truly “unreal” in taste and quality.